Learnings from a Week on Tour: ATP 250 Montpellier - Lisandro Caravaca

Hey winners! Welcome to my blog. I want to share with you my experience and learnings from a Week on Tour travelling to the ATP 250 in Montpellier (France).

Last Friday 1st February I started my first week on tour. The aim is travelling around the professional tennis tours (ATP, WTA and ITF, mainly) and visiting tennis clubs in order to meet and greet my customers and provide them digital communication services. I do on-site work when necessary but most of it is remote work.

In this new life experience I rode 2256 km by bike in a week from Valladolid (Spain) to Montpellier (France) in order to attend the ATP 250 tournament in Montpellier. It was also my first experience on Couchsurfing (an online platform to find accomodation and meetups with local people).

The first journey was great (Valladolid – La Junquera (Girona) 800 km). It was such a great idea to wear latex gloves to protect myself from the cold weather. The second journey was very windy (La Junquera – Narbonne – Béziers – Montpellier 232 km) at the beginning and then rainy. I arrived to Montpellier in the afternoon and I spent a time with my local host Luis who was very kind and friendly.

Montpellier is a city near the south coast of France on the Mediterranean Sea. Nearly one third of the population are students from three universities. In short, the Place de la Comédie, the Place du Peyrou, the Antigone quarter, Saint Pierre’s Cathedral, etc. are great places to visit. I do not suggest you to travel to Montpellier in winter.


ATP 250 Montpellier

The Open Sud de France is one of the most important tennis tournaments in France. In the 2019 edition, Jo Wilfried Tsonga (France) won the trophy after beating Pierre-Hugues Herbert (France) by 6-4 6-2.

I really enjoy the feeling when I’m very close to the players and I have the chance to support them or even sit together with their coaches. This time I supported three Spanish players: Sergio Gutiérrez Ferrol (defeated by Antoine Hoang in the first match of the qualification round), also Adrián Menéndez-Maceiras (beaten by Antoine Hoang in the second match of the qualy) and finally Marcel Granollers (lost to Denis Shapovalov). I followed all the improvements made by the French player Antoine Hoang who reached the second round in singles and the final in doubles pairing Benjamin Bonzi. I also watched the progress of Filip Krajinovic, Radu Albot and the comeback of Tomas Berdych, among others.

What about the digital communication of the tournament?

In my opinion, there are many things to improve in the digital communication strategy of the tournament. It is not good enough to share information about scores and schedule. It is essential to foster a bidirectional communication in which everyone should play an important role. There are at least three important aspects that I want to mention:

  1. Interaction: Not many players, fans and brands interacted with the tournament in social networks as expected.
  2. Creativity: a Q&A activity is OK but it is not creative
  3. Innovation: developing a mobile app, for example, or even including new technologies such as virtual reality (VR). 

It is sad to say that nobody in the audience knew anything about the Sport Coll forum which took place in the Parc des Expositions during the tournament. Visit www.opensuddefrance.com/ for further information about the tournament.

There’s still a long way to go in all ways…

Why having a website is so important for tennis players?

A new study reveals that 63% of ATP (men circuit) tennis players among top 100 singles ranking do not have their own website working. This is the conclusion of the first part of our digital presence study. Check it out here.


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