#PlayforYou, a Campaign Starring Ash Barty to Encourage Girls to Stay in Sport - Lisandro Caravaca

#PlayforYou, a campaign starring Ash Barty to encourage girls to stay in sport

Last summer, Tennis Australia launched a marketing campaign titled #PlayForYou focused on empowering teenage girls to play sport for themselves and to ignore peer and societal pressures.

Tennis star Ash Barty (World No.1, Roland Garros champion, Fed Cup Finalist and Australia’s Sports Woman of the Year) takes part in this national campaign.

“Aside from the obvious health benefits, sport is a fantastic way to develop confidence and feel good by doing something physical. I hope to see more girls take up sport, whatever they choose.

“You don’t have to be a professional athlete to experience the gifts sport delivers. The most important thing is having a go and having fun.”

Did you know that Barty took a two-year break from tennis from 2014 to 2016?

Play for You Campaign

This initiative goes along with a $12 million of Federal Government funding which will be used to expand tennis in Australia featuring a commitment to grow the number of female coaches, provide girl-specific talent development programs, foster female participation in community leadership and mentoring programs, etc.

Josie Brown, chief marketing and insights officer at Tennis Australia, said: “We hope the fun, colourful and encouraging nature of the #PlayForYou campaign content will grab the attention of girls, breakdown barriers and inspire girls to stay in sport.”

“The aim of our marketing is to tell emotive and relatable stories through tennis, and we are very fortunate to have Ash Barty as the ambassador of this campaign, she is a natural fit».

Congratulations! This is such a good initiative and I hope it has an everlasting impact!

News: Tennis Australia

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